The Edit Studio

Workbook

The Style Brief

A workbook for defining your style yourself.

It helps you work out what you’re trying to create with your clothes now, then gives you a practical way to use that when you shop and get dressed. You work from what you already wear and what you’re drawn to, and finish with a direction written down clearly enough to say no to things.

€39 Buy The Style Brief

€39, including VAT where applicable. A PDF workbook, with your download link sent by email straight after checkout. Checkout is handled securely by Payhip.

The cover of The Style Brief: a trench coat, striped shirt, grey knit and jeans over a wooden chair against a pale blue panelled wall.

You don’t need to know what your style is to begin.

You might have plenty of clothes and keep wearing the same few. You might know what you like on other people but not how to make it work for you. Or you might love clothes and want to sharpen what you already do.

The method works the same way whether your style turns out to be minimal or maximal, classic or directional, romantic, colourful or somewhere in between. There’s no preferred look.

Seven chapters

Each chapter builds on the last. The first four gather evidence. The last three turn it into a direction and then into your Style Brief.

It takes about two and a half hours in total. I’d spread it over two or three sittings.

Gathering the evidence

  1. 1Where you are nowWhat still works, what feels off and what has changed.
  2. 2Your real lifeHow you actually spend your time, and where your wardrobe falls short of it.
  3. 3The evidenceYour most-worn pieces, your repeat outfits, and what you don’t wear and why.
  4. 4Your visual editAround 30 images you’re drawn to, edited down to the six that really represent you.

Finding your direction

  1. 5Your spectrumsEight style spectrums, from structured and relaxed to refined and utilitarian. Where you are, where you want to be, and the tension that makes it yours.
  2. 6Define your directionYour Style Words, Non-Negotiables, More Of and Less Of, and Visual Signatures.
  3. 7Your Style BriefEverything on one page, tested on real purchases, with a section on keeping your style current.

What changes

You’ll see the patterns in what you choose: what you keep reaching for, what you’re drawn to, what tends to go unworn, and why. Your style direction is written down in words specific enough to say yes or no to things.

The next time you’re in a shop or looking at a basket on your phone, you’ll have four questions to ask instead of a vague feeling. In front of your wardrobe, you’ll have a clear reference point for what feels like you now.

From first answers to a finished brief

Start

“I either feel too casual or too dressed up.”

Finish

Soft tailoring. Sculpted. Clean lines. Colour accent.

Now she knows what to look for: a shorter jacket to wear with wide trousers, and flat shoes that work for dinner too. She also knows what to walk past: another pair of occasion shoes.

Anna is a fictional example. Your answers, and your Style Brief, will be your own.

Look inside

Inside the workbook: the spectrums, your Style Words and the Style Brief they lead to.
A completed one-page Style Brief for an example client, Anna, with her Style Direction, the Style Words Soft tailoring, Sculpted, Clean lines and Colour accent, her Non-Negotiables, More Of, Less Of, Visual Signatures and the four Before I Buy questions.
Your Style Brief: the page you keep using.
The Shopping Card as a dark phone lock screen, showing four style words and short lists of what to look for and what to skip.
The Shopping Card for your phone, in a light or dark version.

What you finish with

Your Style Brief is one page. It’s short enough to read in a shop and specific enough to help you decide.

“My style is relaxed with a tailored edge and interesting proportions.”

From Anna’s Style Direction, a fictional example. Yours will look different.
Style Direction
Two or three sentences on where you’re heading.
Style Words
Three to five words that work as a filter for yes or no.
Non-Negotiables
What your clothes must do for the life you actually lead.
More Of
Up to three things you’re actively adding, in order of priority.
Less Of
Up to three things you’re leaving behind.
Visual Signatures
The small habits that make an outfit yours.
Before I Buy
Four questions to ask before any purchase.
€39 Buy The Style Brief

Including VAT where applicable. PDF workbook, instant download.

The four questions

They go on your Style Brief and on a smaller Shopping Card for your phone, so your direction is in front of you at the moment it matters: in a shop, in front of your wardrobe or with a basket open on your phone.

They work just as well for second-hand and vintage finds.

What you receive

The workbook
A PDF designed for writing on, printed or on a tablet.
Optional extras
Your Shopping Card and a phone background as Canva templates, linked from the workbook. You get your own copy of each to edit.
AI prompts
Optional prompts for ChatGPT or Claude, in a separate file. Everything works without them.
Time
About two and a half hours, over two or three sittings.
You’ll need
Time with your wardrobe, somewhere to save images and somewhere to write.
Price
€39

Questions

Can I edit the workbook in Canva?

The workbook itself is a PDF, to print or write on with a tablet. The Shopping Card and phone background are optional Canva templates. You get your own copy of each to fill in, which needs a free Canva account. You don’t need them to complete the workbook.

Is The Style Brief personalised?

You do the work, so the result is entirely yours, but I don’t see it. If you’d like me to look at your colouring, proportions, skin, hair and wardrobe, that’s The Formula.

How is it different from free style advice?

There’s plenty of good style advice around, and The Style Brief doesn’t replace it. What it gives you is a structured process built on your own preferences, habits and observations, so the conclusions are yours. It brings them together on one page you can come back to whenever you shop or get dressed.

Do I have to use AI?

No. The prompts are optional and everything works without them. If you use them, think about what personal information and images you’re comfortable sharing with a third-party service.

What if I can’t say what my style is?

That’s a common starting point. The chapters work from evidence, so you reach a direction without having to name it first. If you can only say what you don’t want, that’s enough to begin.

Will I use it again?

I’d revisit your Style Brief every six months, or sooner if your life changes. It should change with you.

The Style Brief

Less than the shoes you bought for one occasion and never wore again.

€39 Buy The Style Brief

Including VAT where applicable. PDF workbook, instant download.

Already planning to go further? If you choose The Formula later, include your Style Brief with your questionnaire and I’ll start from there.