Personalised service. Priority access open.

The Formula

Your personal style and beauty formula.

I look at your style direction, colouring, skincare, makeup, hair, proportions and wardrobe, then work out how those pieces fit together for you. You receive a personalised PDF report with clear recommendations and what I would prioritise, and a voice note from me explaining the things I think matter most.

Not open for orders yet. Delivered within 28 days of your completed questionnaire.

One formula, not ten separate pieces of advice.

Advice on colour, skin, makeup, hair and clothes usually comes from different places, and it doesn’t always agree. The Formula brings it together, so each recommendation takes the others into account.

Looking at everything together is what makes the recommendations useful. Your colour palette shapes your makeup. Your proportions shape the pieces in your Wardrobe Formula. Your Style Direction ties it all to how you want to look and live. You finish with a clear view of what works for you and what to do first, in an order that suits your budget and your week.

What’s inside

Ten sections, in a deliberate order. Your Style Direction comes first because everything after it builds on it.

  1. 1Your Style DirectionThe overall direction for your style now, and the balance it needs.
  2. 2Your Seasonal Colour PaletteYour colour analysis, strongest neutrals, accent colours and metals.
  3. 3Your Skincare RoutineA realistic morning and evening routine, and what you may not need.
  4. 4Your Makeup RefreshAn update to your makeup, built on your colouring and features.
  5. 5Your Hair DirectionCut, colour and styling that suit you and the time you want to spend.
  6. 6Your Shape & Fit GuideHow proportion, silhouette and fit work for you, to make shopping easier.
  7. 7Your Wardrobe FormulaThe building blocks of your wardrobe, the real gaps and what you don’t need.
  8. 8Your Outfit FormulasSpecific combinations for the way you actually live.
  9. 9Your Prioritised Action PlanWhat to do first, what can wait and what to reassess before you buy.
  10. 10Your Personal Voice NoteA recording from me about what stood out and what I’d focus on.

How it works

  1. Join priority access

    You’ll hear first when The Formula opens.

  2. Order

    Once it opens, you buy through the shop.

  3. Your questionnaire

    Questions about your style, life, skin and wardrobe, plus a few photos, with clear guidance on how to take them.

  4. I put it together

    I work through your answers and photos and write your Formula.

  5. You receive it

    Within 28 days of your completed questionnaire, with your voice note.

Already done The Style Brief?

Include it with your questionnaire and I’ll start from there, so none of your work is repeated. About The Style Brief

Priority access

The Formula isn’t open for orders yet. Leave your email and I’ll tell you before anyone else when it opens.

Questions

Is the skincare advice medical?

No. It’s cosmetic guidance based on what you tell me. I don’t diagnose skin conditions, and anything that needs medical attention belongs with your doctor or a dermatologist.

What do I receive?

A personalised PDF report covering all ten sections, designed to keep and come back to, and a voice note from me.

Will you be in touch while you prepare it?

Only if I need to check something. If part of your questionnaire or a photo needs clarifying, I’ll email you. The Formula is a finished report and voice note rather than an ongoing consultation, but if anything goes wrong with your delivery, email me and I’ll sort it out.

When does the 28 days start?

When I receive your completed questionnaire and photos.

Do I need to buy new things afterwards?

No. The Formula is about making better decisions, and that often means using what you already own differently. Your action plan shows what to do first, including what to reassess before you buy anything.